The new television commercial campaign “Choosebold 2.0,” which honors Naya Shers’ unyielding spirit, is unveiled by Royal Challenge Packaged Drinking Water.
Choosebold 2.0, A New TVC Campaign By Royal Challenge
Choosebold 2.0, a new TVC campaign by Royal Challenge Packaged Drinking Water honoring Naya Shers’ unyielding attitude, is unveiled. It’s a tribute to those who bravely forge their own routes and encourage others to do the same. The nation’s best player, Virat Kohli, who is renowned for embracing risk-taking in all facets of his life, is featured in the TVC alongside actor Vidyut Jammwal and cricketer Smriti Mandhana.
Choosebold 2.0, the new version of the rap hymn that astonished the crowd with Divine last year, salutes those who are progressive and courageously play their own game in life. The TVC also aims to motivate aspirants to reject safety and choose boldness over conformity, freeing themselves from social constraints. It exhibits the bold choices each of them made in life.
The celebration includes Smriti Mandhana’s fearless leadership in leading her side to victory during the Women’s T20 tournament, displaying incredible resilience, Virat’s success resulting from his daring decisions in life and on the pitch, and the journey of Vidyut Jammwal, the greatest action hero in the country, who overcame a serious injury to embrace daring by returning to his martial arts roots.
Embracing Daring Choices
Those who embrace daring choices and push the boundaries of what is feasible are known as Naya Shers. By uniting Naya Shers from all over the world, the brand aims to encourage others to defy social standards and live life on their own terms.
Varun Koorichh, Vice President and Portfolio Head for Marketing at Diageo India, commented on the TVC, saying, “Royal Challenge Packaged Drinking Water celebrates those who defy conventions and choose bold. Choosebold 2.0, our updated version, aligns with our brand approach, inviting people to commemorate the important times when they make audacious decisions.” He highlighted well-known individuals who make brave choices, such as Virat Kohli, whose accomplishments result from his daring decisions on and off the pitch. This year’s Women’s T20 tournament saw Smriti Mandhana lead her team to victory with her never-say-die mentality, while Vidyut Jammwal demonstrated the true meaning of perseverance by overcoming an injury with tenacity and determination.
“In life and in cricket, I have stayed true to my authentic self, choosing to lead the way rather than blend into the crowd,” Virat Kohli said in a statement on the occasion. I think that by embracing the brave attitude, I’ve gotten closer to realizing all of my own goals. Just as I mentioned in the rap, choosing boldly paid off! I hope the upcoming Naya Shers will get inspiration from the TVC and live bravely and fearlessly.
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